Sustainable business innovation is becoming a growing force animated by the common aim of achieving economic development that is compatible with shared prosperity and environmental stewardship. Now, hundreds of thousands of businesses, large and small and across all sectors, prove every day that an expanded definition of success is possible.

Building on their proven approaches, NJSBC is where like-minded businesses are joining together for the purpose of creating a new and dynamic 21st century economy for the Garden State based on the “triple bottom line”: people, profit, and planet. As a state affiliate of the American Sustainable Business Council (ASBC), NJSBC and its members are working together to:

• Constructively influence and shape relevant public policy and legislation at the state level.
• Amplify the voice of sustainable businesses at the national level.
• Serve as inspirational models, collaborators and educators for all New Jersey businesses and organizations that wish to adopt or improve their own triple bottom line strategies and results.

Learn about our Guiding Principles